Why the AQUA Buyers' Guide is a Smart Investment

It’s hard to believe, but 2015 is already winding down. Along with falling temperatures and changing leaves, the end of the year also means it’s time for AQUA’s annual Buyers’ Guide. Our staff is hard at work on this edition which will arrive in the hands of our 15,000+ print subscribers in December.

If you can name it, you can find it among the 230+ pages of the Buyers’ Guide: Products, manufacturers, brand names, distributors and manufacturers representatives.

This is one of our most anticipated issues each year and the great news is, there are many perks for advertisers in the issue. Here are a few of the best:

1. Year-Long Visibility — Online and in Print
“We regularly hear stories from our readers who keep the Buyers’ Guide nearby at all times, even after it’s torn and tattered from being referenced so often,” says Scott Webb, executive editor of AQUA. “We love stories like that.”

As an advertiser in this issue, your company name is bolded throughout the Guide. Your listing also features a callout listing the page number of your advertisement. Additionally, your advertisement is guaranteed to be placed in the section of the Buyer’s Guide that you desire.

When you combine your Buyers’ Guide investment with an AQUA Microsite, you’ll receive additional exposure all year long on aquamagazine.com. Microsites are totally customizable — add video, product releases and catalogs — and they automatically “pop to the top” of search results on AQUA’s online Buyers’ Guide.

2. Your Prospects Are Out There, Help Them Find You
In addition to the 15,000+ people who receive the print edition of the Buyers Guide, thousands of people find it online each month. With your AQUA Microsite — available to Buyer’s Guide advertisers at a 60% discount — you’ll ensure your prospects easily find you no matter where they look. Each month the online Buyers’ Guide receives more than 2,400 pageviews.

Your customizable microsite includes a “Request a Quote” button, where prospects can request a quote right from your listing.

​3. Stand Out Above Your Competitors
As prospects search the Buyers’ Guide, both online and in print, issue advertisers are more likely to be found. In print, your listing is bolded, while non-advertisers are not. Take a look at the example. Who will your prospects notice first?

4. Our Audience Loves It!
The Buyers’ Guide remains a tried and true resource for our audience of pool and spa professionals. We hear positive feedback all the time from readers who keep the Buyer’s Guide on their desk at all times.

As Webb says, “It’s one of the few products that can still beat Google head to head these days.”

AQUA is owned by AB Media, which owns two other B2B publications. In each industry we serve, the Buyers’ Guide is a staple for all of our readers.

“The Buyers’ Guide for me, I want the book,” said one reader we interviewed recently. “I like grabbing the book, finding who I need to talk to and when I need to make a purchase, what do I go to? I go to the Buyers’ Guide.”

And with AQUA, you know your Buyers’ Guide investment is reaching a powerful audience of dealers, service professionals, builders and designers.

Interested in helping your brand reach quality buyers in the 2016 Buyers’ Guide? Have additional questions you’d like answered? Just want to chat about your marketing goals and objectives? Give Jared or Stan a call today.

Want to learn more? Jared has some tips for advertisers and non-advertisers alike in this Buyers’ Guide video blog.

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