AQUA
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Advertise with AQUA Magazine

The only preferred media partner of PHTA
Tell us what you need

We help thousands of spa retailers compete, win and grow in an ever-evolving marketplace.

Every day, we cut to the things that matter offering business insights, trends, ideas, advice and ​news to give our audience the edge they need to succeed. It’s a relaxing environment where people come to learn. 

So, who reads AQUA Magazine?
​
Let’s start with the stats:

Our Impact:

LARGEST  audited mailing list of spa retailers 


180,000  copies of AQUA Magazine circulated annually


4.4M+  yearly inbox impressions
​

27%  industry-leading open rate*



4:1  prefer AQUA's retail coverage over other media brands**​
​*Average open rate for Media and Publishing is 22.14% according to Smart Insights (updated February 2018)  **According to an independent readership survey conducted by ReadEx Research

Our Audience:

26%  report gross revenues exceeding $5 million/year (with 80% more than $750,000/year)


MOST  own or manage growing businesses
​

88%  are primary decision-makers
​


ONLY  21% receive SpaRetailer Magazine

What People Say:

Picture
“The advertising we’ve done with AQUA through both print and digital channels has had a measurable impact on our business. I am confident in both their reach and their ability to capture the audience’s attention. We’re experiencing remarkable growth as a company and AQUA has been a key partner in helping us sustain this trajectory.”

 - Jake Ricks, Senior Marketing Manager | Bullfrog Spas

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“I firmly believe that advertising with AQUA positions RB Control Systems as a major player in the spa industry. Plus, the ability to employ A/B testing of our advertisements has allowed us to hone in on what methods work best for our customers and prospects. Due to the increased web traffic that we have seen as a result of advertising through AQUA, we’ve even had to launch a new spa specific website to better track the leads and information we’ve been receiving.”

 - Rachael Pritz, Executive Director | RB Control Systems

We partner with brands to create media campaigns that gets results

Let's get in touch and figure out how to best work together
Tell us what you need

Contact Us

22 E. Mifflin St., Suite 910
Madison, WI 53703
P: (608) 249-0186
E: [email protected]
​

What Our Clients Are Saying

"Because I've always identified AQUA as the #1 industry publication in terms of quality, audience engagement and editorial content, advertising with AQUA is the most important spend we make all year. As we seek continued expansion of the Pleatco brand, we rely on AQUA to increase and maintain our presence in the spa and pool industry – and they haven't let us down!"

   –Battista Remati |
Group Chief Commercial Officer, Pleatco

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  • Media Kit
    • 2025 Media Kit
    • 2025 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Audience Insights
    • Specs >
      • Print Ads
      • Product Focus
      • Sponsored Content
      • Website & AQUA Today
      • Custom E-Mail
      • AQUA Leader
      • Microsite
      • Social Media
      • Webinar
      • Retargeting
      • Video
    • Rates
  • Solutions
    • Print >
      • Buyers' Guide
      • Sponsored Content
    • Digital >
      • AQUA Today
      • Custom E-Mail
      • Sponsored Content
    • Digital Stats
    • Social
    • ------
    • Spa
    • Pool
  • Testimonials
    • Our Advertisers
    • Readex Survey Results
    • Case Study: RB Control Systems
  • Contact
    • About Us
    • Payment
    • Privacy Policy
  • AQUA.com