AQUA
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    • Case Study: RB Control Systems
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​INTEGRATED MARKETING:
​CASE STUDY
RB Control Systems
THE GOAL:
RB Control Systems was looking for a unique, all-encompassing marketing solution to reach their target audience of spa and pool professionals professionals across the entire industry.
THE SOLUTION:
The AQUA team outlined a fully integrated marketing package -- tailored specifically to RB Control Systems' goals -- that included exclusive sponsorship of:
  • AQUA’s State of the Industry Retail Report — print, online, newsletter and social media
  • Q&A interview inside the May issue of AQUA Magazine
  • Prize giveaway for survey participants
  • Print and digital advertisements

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THE RESULT OF A HIGH-IMPACT, MULTI-CHANNEL CAMPAIGN:
​
15,000
PRINT SUBSCRIBERS REACHED
16,800+
EMAIL SUBSCRIBERS TARGETED
50,000+
EXPOSURE TO MONTHLY WEBSITE VISITORS
12,000+
ACCESS TO THOUSANDS OF AQUA SOCIAL FOLLOWERS

​RB Control Systems was able to strengthen their brand reputation as a retail software solutions leader, all with AQUA.

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I firmly believe that advertising with AQUA positions RB Control Systems as a major player in the pool and spa industry. Plus, the ability to employ A/B testing of our advertisements has allowed us to hone in on what methods work best for our customers and prospects. Due to the increased web traffic that we have seen as a result of advertising through AQUA, we’ve even had to launch a new pool & spa specific website to better track the leads and information we’ve been receiving.
 
It’s obvious to me that both our media advisor and the production team at AQUA have our best interest in mind. The working relationship that we have with them is great – there is a constant and open line of communication, they’re prompt in their responses and we’re able to bounce ideas off of each other.
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Rachael Pritz

Executive Director
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RB Control Systems

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Looking for your own unique integrated marketing solution? Let's brainstorm ideas.
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Trade Show Promotion
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New Product Launch
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Brand Engagement

READY TO GET STARTED WITH AQUA?

    Stan Chambers, West Sales
    (949)253-8725
    stan@aquamagazine.com
    Jared Fish, East Sales
    (608)729-4220
    jared@aquamagazine.com
Let's Get Started
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Contact Us

22 E. Mifflin St., Suite 910
Madison, WI 53703
P: (608) 249-0186
E: sales@aquamagazine.com
​

What Our Clients Are Saying

"Because I've always identified AQUA as the #1 industry publication in terms of quality, audience engagement and editorial content, advertising with AQUA is the most important spend we make all year. As we seek continued expansion of the Pleatco brand, we rely on AQUA to increase and maintain our presence in the spa and pool industry – and they haven't let us down!"

   –Battista Remati |
Group Chief Commercial Officer, Pleatco

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  • Media Kit
    • 2023 Media Kit
    • 2023 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Audience Insights
    • Specs >
      • Print Ads
      • Product Focus
      • Sponsored Content
      • Website & AQUA Today
      • Custom E-Mail
      • AQUA Leader
      • Microsite
      • Social Media
      • Retargeting
      • Video
    • Rates
  • Solutions
    • Print >
      • Buyers' Guide
    • Digital
    • Digital Stats
    • Social
    • ------
    • Spa
    • Pool
  • Testimonials
    • Our Advertisers
    • Readex Survey Results
    • Case Study: RB Control Systems
  • Contact
    • About Us
    • Payment
    • Privacy Policy
  • AQUA.com