AQUA: RB Control Systems Case Study

THE GOAL:

RB Control Systems was looking for a unique, all-encompassing marketing solution to reach their target audience of spa and pool professionals professionals across the entire industry.

THE SOLUTION:

The AQUA team outlined a fully integrated marketing package -- tailored specifically to RB Control Systems' goals -- that included exclusive sponsorship of:

AQUA’s State of the Industry Retail Report — print, online, newsletter and social media
Q&A interview inside the May issue of AQUA Magazine
Prize giveaway for survey participants
Print and digital advertisements

THE RESULT OF A HIGH-IMPACT, MULTI-CHANNEL CAMPAIGN:

15,000

PRINT SUBSCRIBERS REACHED

16,800+

EMAIL SUBSCRIBERS TARGETED

50,000+

EXPOSURE TO MONTHLY WEBSITE VISITORS

12,000+

ACCESS TO THOUSANDS OF AQUA SOCIAL FOLLOWERS

RB Control Systems was able to strengthen their brand reputation as a retail software solutions leader, all with AQUA.

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I firmly believe that advertising with AQUA positions RB Control Systems as a major player in the pool and spa industry. Plus, the ability to employ A/B testing of our advertisements has allowed us to hone in on what methods work best for our customers and prospects. Due to the increased web traffic that we have seen as a result of advertising through AQUA, we’ve even had to launch a new pool & spa specific website to better track the leads and information we’ve been receiving.

It’s obvious to me that both our media advisor and the production team at AQUA have our best interest in mind. The working relationship that we have with them is great – there is a constant and open line of communication, they’re prompt in their responses and we’re able to bounce ideas off of each other.