AQUA is the top resource for retailers, builders and service pros in the pool and spa industry. Every month, thousands of spa and pool professionals turn to the online and print pages of AQUA for its valuable mix of news, trend and product coverage. In 2015, AQUA joined forces with the Pool and Hot Tub Association to become the preferred media partner of the PHTA. One of our biggest assets is that we aren’t a huge media company that happens to do a spa and pool magazine. AB Media Inc. is a small, family-owned company that has only three brands, all of which are considered an essential part of their industries. When not hard at work in our offices of the ninth floor of our Madison, Wis. headquarters, you can find us holding impromptu meetings next door at the Old Fashioned, an iconic Wisconsin bar and restaurant. So without further adieu, let us introduce our dedicated staff...
Stan Chambers, Media Advisor
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Stan has been part of the AQUA team since 1992, originally joining the company to start the AQUA Show in Las Vegas. Prior to AQUA, Stan worked for various trade shows and magazines in the pool and spa industry, even helping organize the first-ever trade show for the spa business, “The Hot Water Conference and Expo” which debuted in 1979. Stan is an avid golfer and lives in Irvine, Calif. with his wife Yvonne. They have four children and six grandchildren.
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Jared joined the AQUA sales team in 2014 and has quickly adjusted to life in the pool and spa industry. In addition to his duties as media advisor, Jared helped co-author the marketing blog. When he’s not helping AQUA’s advertising partners create successful, customized advertising plans, you can find Jared entertaining with his favorite card trick, quarterbacking his flag football team to victory or on his bike enjoying Madison’s many trails. Jared is a native of Reedsburg, Wis. and a graduate of the University of Wisconsin-Madison.
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Jared Fish, Media Advisor
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Scott Webb, Executive Editor
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Scott joined AQUA as editor in April 2001 and has served in various capacities since then, currently as executive editor. He has been in trade magazines for over 15 years, specializing in farm equipment and heavy construction as well as the pool and spa industry. He graduated in 1987 from the University of Cincinnati with a degree in Aerospace Engineering, has a wife and three kids, and bikes to work – even in the freaking winter! – from his home in downtown Madison.
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Abigail joined AQUA in the summer of 2018. She graduated from Augsburg University in Minneapolis, Minn., with a double major in English Literature, Language and Theory, and Creative Writing as well as a minor in Communications. She is a native of Portage, Wis., where most of her immediate family still resides. Abigail enjoys laughing with her nephew Rowan, visiting historic supper clubs, and spending time in the Northwoods of Wisconsin.
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Abigail Carpenter, Managing Editor
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Laura Carew, Assistant Editor
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Laura joined AQUA in the summer of 2024. She is a graduate of the University of Wisconsin-Eau Claire, with a degree in Creative Writing and a minor in History. She grew up in Appleton, Wis., where she travels often to see her dog, Lucy — and her parents. You can usually find Laura at a bookstore, hanging out at a park and enjoying the sun, or hunched over her computer while she works on her debut novel.
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Chanel joined AQUA Magazine in the second half of 2021. She has previously worked as both a project manager and graphic designer for various Madison-based companies. Originally a Los Angeles native, she found her way to Wisconsin where she quickly earned multiple degrees from both University of Wisconsin and Madison Media Institute. When not working on design projects, Chanel enjoys spending her time creating delicious food or exploring the vast woods of Wisconsin.
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Chanel Lewellyn, Art Director
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