Retargeting Specs
We strongly advise providing files for all ad sizes below. Doing so will ensure that your ad can be placed on sites throughout the web. Providing only a portion of the sizes below will reduce the amount of impressions your retargeting campaign may receive.
FILE TYPES:
RESOLUTION:
TAGS:
*Animated banner advertisements should not last more than 30 seconds, or no more than 3 loops.
FILE TYPES:
- Image formats: JPG, PNG, GIF*
- HTML formats: ZIP containing HTML, JavaScript, and JPG/PNG/GIF* files
- Optimal file size: JPG, PNG 750 KB | Max file size for GIF*: 3.5 MB
- 3rd-party creative not accepted
RESOLUTION:
- HIGH
- 320x50 (mobile banner)
- 728x90 (leaderboard)
- 160x600 (wide skyscraper)
- 300x250 (medium rectangle)
- 300x600 (half-page skyscraper)
- 970x250 (billboard)
TAGS:
- HTML and JS are accepted for display campaigns; animations accepted via tags
- Image must be clickable and lead to article/post
*Animated banner advertisements should not last more than 30 seconds, or no more than 3 loops.
