AQUA
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Specs

Custom E-Mail

Custom E-Mail Specs

Acceptable File Formats for Custom E-Mail:
  • Submit strict HTML coding with NO CSS.
  • When using a style, you must use INLINE STYLES.
  • Keep Custom E-Mail at a fixed width of 600 pixels.
  • Image files must be attached separately (jpg, .gif and .epd files preferred).
  • Images must be at least 72 dpi in resolution.
  • Include a subject line – 50 characters or fewer.

​Text-to-Image Ratio
Don't rely solely on graphics to get your message across; some email clients automatically disable images. Note that the text-to-image ratio should be 75% copy to 25% graphics.

URL/Email Links
Include a full list of URLs and email addresses for all links.

SPAM Flagging
Avoid spam trigger words and prevent your email from being tagged as spam by your customers' email servers.

Lead Times
All materials must be submitted five business days prior to scheduled email send date. Late materials may result in a postponed send date.

Proofing Process
A proof will be sent to from AQUA. While we do our best to provide you with an error-free proof, please review your Custom E-Mail carefully. Be sure to verify phone numbers, links, email addresses and other information.

Need Help with the Design? We can help!
Please submit materials no later than five business days prior to your scheduled send date. Submit up to 250 words of copy and one or two images. Provide a text file, including the Custom E-Mail copy as well as a text file with layout instructions. Text will be copied and pasted exactly how it is received. Be sure to include copy for the preview text for your email along with your subject line (50 characters or less).
AQUA Custom E-Mail example
Download Custom E-Mail Specs

QUESTIONS?

Picture
STAN CHAMBERS
West
​Sales
(949) 253-8725
stan@aquamagazine.com

Email Me
Picture
JARED FISH
East
SAles
(608) 729-4220
jared@aquamagazine.com

EMAIL ME
Picture
MARJ SCHULTZ
Production manager
(608) 729-4208
marj@aquamagazine.com

EMAIL ME

Contact Us

22 E. Mifflin St., Suite 910
Madison, WI 53703
P: (608) 249-0186
E: sales@aquamagazine.com
​

What Our Clients Are Saying

"Because I've always identified AQUA as the #1 industry publication in terms of quality, audience engagement and editorial content, advertising with AQUA is the most important spend we make all year. As we seek continued expansion of the Pleatco brand, we rely on AQUA to increase and maintain our presence in the spa and pool industry – and they haven't let us down!"

   –Battista Remati |
Group Chief Commercial Officer, Pleatco

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  • Media Kit
    • 2023 Media Kit
    • 2023 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Audience Insights
    • Specs >
      • Print Ads
      • Product Focus
      • Sponsored Content
      • Website & AQUA Today
      • Custom E-Mail
      • AQUA Leader
      • Microsite
      • Social Media
      • Retargeting
      • Video
    • Rates
  • Solutions
    • Print >
      • Buyers' Guide
    • Digital
    • Digital Stats
    • Social
    • ------
    • Spa
    • Pool
  • Testimonials
    • Our Advertisers
    • Readex Survey Results
    • Case Study: RB Control Systems
  • Contact
    • About Us
    • Payment
    • Privacy Policy
  • AQUA.com