AQUA: Specs: Custom E-Mail

Custom E-Mail Specs

Acceptable File Formats for Custom E-Mail:

Submit strict HTML coding with NO CSS.
When using a style, you must use INLINE STYLES.
Keep Custom E-Mail at a fixed width of 600 pixels.
Image files must be attached separately (jpg, .gif and .epd files preferred).
Images must be at least 72 dpi in resolution.
Include a subject line – 50 characters or fewer.

Text-to-Image Ratio
Don't rely solely on graphics to get your message across; some email clients automatically disable images. Note that the text-to-image ratio should be 75% copy to 25% graphics.

URL/Email Links
Include a full list of URLs and email addresses for all links.

SPAM Flagging
Avoid spam trigger words and prevent your email from being tagged as spam by your customers' email servers.

Lead Times
All materials must be submitted five business days prior to scheduled email send date. Late materials may result in a postponed send date.

Proofing Process
A proof will be sent to from AQUA. While we do our best to provide you with an error-free proof, please review your Custom E-Mail carefully. Be sure to verify phone numbers, links, email addresses and other information.

Need Help with the Design? We can help!
Please submit materials no later than five business days prior to your scheduled send date. Submit up to 250 words of copy and one or two images. Provide a text file, including the Custom E-Mail copy as well as a text file with layout instructions. Text will be copied and pasted exactly how it is received. Be sure to include copy for the preview text for your email along with your subject line (50 characters or less).