AQUA
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2017 Independent Readership Survey

Readex Research Survey Results

AQUA BRINGS CLARITY TO YOUR MARKETING STRATEGY

AQUA Magazine is the most sought after resource in the spa and pool industry because we deliver an incredible value to our readers with each monthly issue. This dedication has allowed us to cultivate an engaged audience that relies on AQUA Magazine to find the products and services they need to help their businesses grow. Plus, AQUA’s 15,000 print circulation is verified by a third party auditor, meaning you can be confident you’re reaching the highest quality prospects in the industry.

Industry professionals typically work on spas and pools and want a magazine that covers both sides of their business … 
​and that’s exactly what we provide, making AQUA Magazine a valuable resource for spa and pool professionals.
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91% of AQUA readers
are ​involved in pools
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77% of AQUA readers
are ​involved in spas
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88% are selling or planning on
​selling some form of outdoor product
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93% of respondents are involved
​in residential pools/spas...
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...of those, 49% are also involved
​in commercial pools/spas.

AQUA reaches the high-quality prospects you're looking for. In fact, our audience consists of spa and pool decision-makers who look to us for guidance when making business decisions.
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More decision-makers receive
AQUA digitally ​than any other industry publication
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88% of those surveyed are
​decision-makers
​for their company
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of AQUA readers have taken action from seeing an ad in an industry magazine in the past 12 months

Spa and pool professionals really like us, which is why they continue to renew their subscription year after year...
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...and why they use AQUA Magazine to find the product and services they need to be successful.
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96% of respondents view
​AQUA as a useful resource
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93% of AQUA readers say advertisements
​in industry magazines are useful
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72% said business has grown over past 12 months.
Plus, our 15,000 print subscribers are engaged readers, month after month.
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of readers have received
​AQUA for 5+ years
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85% of AQUA readers have read or looked through the last 3 of 4 issues
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have read about half or more of AQUA,
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at least skimmed through.
SURVEY METHODOLOGY STATEMENT
The 2017 AQUA Reader Preference Survey was conducted by Readex Research, an independent, nationally recognized research company located in Stillwater, Minn. The survey sample of 11,641 represented all emailable AQUA Magazine recipients and was emailed by Readex Research on March 7, 2017. 645 usable responses were received. The margin of error is +/- 3.8 percent at the 95 percent confidence level.
WANT TO LEARN MORE ABOUT WHAT MAKES AQUA SO GREAT?
Learn More About Our Audience
Learn More About Our Content

    READY TO GET STARTED?

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Let's Get Started

Contact Us

22 E. Mifflin St., Suite 910
Madison, WI 53703
P: (608) 249-0186
E: sales@aquamagazine.com
​

What Our Clients Are Saying

"Because I've always identified AQUA as the #1 industry publication in terms of quality, audience engagement and editorial content, advertising with AQUA is the most important spend we make all year. As we seek continued expansion of the Pleatco brand, we rely on AQUA to increase and maintain our presence in the spa and pool industry – and they haven't let us down!"

   –Battista Remati |
Group Chief Commercial Officer, Pleatco

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  • Media Kit
    • 2023 Media Kit
    • 2023 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Audience Insights
    • Specs >
      • Print Ads
      • Product Focus
      • Sponsored Content
      • Website & AQUA Today
      • Custom E-Mail
      • AQUA Leader
      • Microsite
      • Social Media
      • Retargeting
      • Video
    • Rates
  • Solutions
    • Print >
      • Buyers' Guide
    • Digital
    • Digital Stats
    • Social
    • ------
    • Spa
    • Pool
  • Testimonials
    • Our Advertisers
    • Readex Survey Results
    • Case Study: RB Control Systems
  • Contact
    • About Us
    • Payment
    • Privacy Policy
  • AQUA.com