We help thousands of pool retailers, builders and services techs compete, win and grow in an ever-evolving marketplace. |
Every day, we cut to the things that matter offering business insights, trends, ideas, advice and news to give our audience the edge they need to succeed. It’s a relaxing environment where people come to learn.
So, who reads AQUA Magazine? Let’s start with the stats: |
Our Impact:LARGEST audited mailing list of pool professionals
180,000 copies of AQUA Magazine circulated annually 4.4M+ yearly inbox impressions 27% industry-leading daily open rate* *Average open rate for Media and Publishing is 22.14% according to Smart Insights (updated February 2018)
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Our Audience:
26% report gross revenues exceeding $5 million/year (with 80% more than $750,000/year)
MOST own or manage growing businesses
88% are primary decision-makers
4:1 prefer AQUA's retail coverage**
MOST own or manage growing businesses
88% are primary decision-makers
4:1 prefer AQUA's retail coverage**
*According to an independent readership survey conducted by ReadEx Research
What People Say:
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“I firmly believe that advertising with AQUA positions RB Control Systems as a major player in the spa and pool industry. Plus, the ability to employ A/B testing of our advertisements has allowed us to hone in on what methods work best for our customers and prospects. Due to the increased web traffic that we have seen as a result of advertising through AQUA, we’ve even had to launch a new spa specific website to better track the leads and information we’ve been receiving.”
- Rachael Pritz, Executive Director | RB Control Systems |
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“We have a niche market of pool builders and retailers, both commercial and residential, and AQUA helps us reach our entire target audience. Plus, AQUA is a well put together magazine with excellent editorial that puts S.R.Smith advertising in a quality, credible environment.”
- Karen Andrus-Hughes, Marketing Manager | S.R.Smith |