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Marketing Blog

Why Audience Engagement is Key to Your Marketing Strategy

3/29/2017

3 Comments

 
In our last blog we talked about some of the essential stats any marketing pro needs to consider before making decisions about a media buy. We discussed making sure a publication’s circulation is audited by an independent organization, evaluating list integrity, checking digital metrics like open rates and page views, and making sure you have access to the relevant results for your own campaigns. Today we want to talk about something equally important but less tangible: content.

We hear a lot about content these days; it’s become a bit of a buzzword. I’m sure you’ve heard “Content is King.” Companies large and small are told they need to have great content online for SEO purposes; employees are now “content creators.” Of course, here at AQUA, content isn’t just an SEO necessity, it’s the core of what we do.  
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With 40 years of industry experience, we understand the type of content that has a direct impact on the daily lives of our audience.
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Why is this important you might ask? For this simple reason: CONTENT IS KING!

The 15,000 readers of AQUA magazine and our tens of thousands of online visitors each month (your prospects) choose to engage with content that is meaningful and impactful to their daily lives – and we have the stats to prove it.

In an era of 24/7 connectivity to email, social media and general “marketing noise”, brands, more than ever, need to ensure their marketing initiatives are being seen and recognized where their audience is and WHEN they are consuming engaging content. This is when true marketing magic happens and when your brand connects in a much more personal way with your target market.

Content that provides a real value to readers creates a relationship and brand loyalty. This drives traffic online and via social media platforms and keeps readers there longer. But a website with very little content or connection to its visitors will receive limited pageviews, higher bounce rates, less engagement and few return visitors, limiting the exposure of any advertising on that site or publication.

When evaluating your marketing spend, make sure audience engagement is at the top of your list. Without it, you might be advertising—in print or online—to an empty room.
Interested in learning more about marketing opportunities with AQUA? Let’s chat!
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3 Comments
Rochester web design link
7/1/2019 09:29:47 pm

Thank you for this article. You are the first to talk about quality and not quantity. I like your newer sitee very much.

Reply
Prince link
2/24/2021 07:14:34 pm

Wow! Such a great article you have there especially now.I hope you will post more articles soon. Thank you.
Thanks and Keep sharing. Keep safe.

Reply
Brady K link
11/11/2023 02:39:04 am

Great reaad thankyou

Reply



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22 E. Mifflin St., Suite 910
Madison, WI 53703
P: (608) 249-0186
E: [email protected]
​

What Our Clients Are Saying

"Because I've always identified AQUA as the #1 industry publication in terms of quality, audience engagement and editorial content, advertising with AQUA is the most important spend we make all year. As we seek continued expansion of the Pleatco brand, we rely on AQUA to increase and maintain our presence in the spa and pool industry – and they haven't let us down!"

   –Battista Remati |
Group Chief Commercial Officer, Pleatco

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  • Media Kit
    • 2025 Media Kit
    • 2025 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Audience Insights
    • Specs >
      • Print Ads
      • Product Focus
      • Sponsored Content
      • Website & AQUA Today
      • Custom E-Mail
      • AQUA Leader
      • Microsite
      • Social Media
      • Webinar
      • Retargeting
      • Video
    • Rates
  • Solutions
    • Print >
      • Buyers' Guide
      • Sponsored Content
    • Digital >
      • AQUA Today
      • Custom E-Mail
      • Sponsored Content
    • Digital Stats
    • Social
    • ------
    • Spa
    • Pool
  • Testimonials
    • Our Advertisers
    • Readex Survey Results
    • Case Study: RB Control Systems
  • Contact
    • About Us
    • Payment
    • Privacy Policy
  • AQUA.com