  Until the recent rebranding, AQUA received only minor updates since its debut in 1988. You might have noticed the last few issues of AQUA look a little different. Everything from our logo to the magazine’s cover to the content inside received a facelift. The new look made its debut in our August issue. Our team spent months fine-tuning every detail of the rebranding and the positive reaction from readers has made it absolutely worth it. “I really have to give you a high five for the overall change in the design and content of the magazine,” wrote Gibb Teel of Team Teel Spas, an AQUA subscriber. “It looks amazing visually.” But as an advertiser, you might be asking yourself, “so what?” How does our rebranded magazine benefit you? That’s what we wanted to address in today’s blog. 1. A Better Vehicle for Your Brand Our magazine is the biggest reflection of our brand. When our readers receive the magazine each month we want them to enjoy every page. And while other brands are cutting back on print products, AQUA invested in making ours better. “There is so much talk about digital, digital, digital,” says Ron Reason, a nationally renowned design consultant who advised AQUA on the redesign. “But print is still the biggest reflection of your brand. AQUA clearly understands that and committed to creating the best product possible for readers and advertisers.” When you partner with AQUA, you are aligning yourself with our brand. That’s not something we take lightly. We always strive to present our magazine — and in turn, your advertising message — in the best way possible. The clean, fresh look of the rebranded magazine helps us do that better than ever. 2. More Content = More Time Spent The rebrand is more than cosmetic. It also comes with an array of new content helping us build an even stronger connection with our subscribers. Around the same time we launched our new look, we also partnered with APSP as its preferred media partner. The rebranded magazine now offers an APSP section, helping readers say in tune to best practices and new initiatives from the Association. The APSP partnership also brings a new landmark issue to the AQUA lineup. The Awards of Excellence issue debuted this fall and featured images and details on 70 of the best pool and spa projects in the world. Look for this issue each October.  3. More Engaging, Easier to Read, Yields Bigger Audience
AQUA has always been known for its great content, but now that content is easier to find and more inviting than ever. “Using some lingo from the pool and spa industry, think of the rebranded magazine like a retail store that just received a major update,” Reason says. “We’ve made it easier for people to find their way in, find what they’re looking for, keep them engaged while they’re there and keep them coming back.” With more of our subscribers spending more time with the magazine, that means greater exposure for our advertising partners. 4. A Better Advertising Landscape Finally, there are some subtle changes that might go unnoticed if you’re not a design expert. The magazine has more white space and images no longer “bleed” off the page, helping your advertisements stand out. We’ve given staple features like AQUA Architecture subtle updates. There are more images throughout the magazine. “Our readers have always loved the beautiful photos of pool and spa projects, new product features and very useful editorial content so I was really just trying to make a great thing even better with a clean, functional design and space for new content,” says Scott Maurer, AQUA’s art director who created the redesigned magazine. “I work with a great team of people and working with them new ideas to make the magazine more functional and enjoyable was very satisfying.”
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