AQUA
  • Media Kit
    • 2023 Media Kit
    • 2023 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Audience Insights
    • Specs >
      • Print Ads
      • Product Focus
      • Sponsored Content
      • Website & AQUA Today
      • Custom E-Mail
      • Microsite
      • Social Media
      • Retargeting
      • Video
    • Rates
  • Solutions
    • Print >
      • Buyers' Guide
    • Digital
    • Digital Stats
    • Social
    • ------
    • Spa
    • Pool
  • Testimonials
    • Our Advertisers
    • Readex Survey Results
    • Case Study: RB Control Systems
  • Contact
    • About Us
    • Payment
    • Privacy Policy
  • AQUA.com

Marketing Blog

Five Steps to a Better Banner Ad

5/28/2015

4 Comments

 
Picture
The trusty website advertisement is a mainstay in many of our customers’ marketing packages. With more than a quarter of a million people visiting aquamagazine.com each year, a banner ad — whether it’s the leaderboard or a block ad — can be an efficient way to gain exposure among pool and spa professionals. Over the years, we’ve seen hundreds of different banner ads on our website and we’ve learned that the most effective ones have several things in common.

Here are five simple steps to an effective website banner ad: (These same tips would also apply to advertisements in AQUA E-News.)

1. Keep it Simple
You only have so much real estate to work with in this space. (See our exact specs here if you’re curious.) This is not the space to list off every feature and benefit of your new product. Let your website do that. The ad should simply entice the prospect to take your desired action. Choose one clear message or focal point of your ad. A solid background with a clear message and/or graphic is best. Clutter is your enemy in this space.

2. Mimic Your Website Design
​When a prospect clicks through to your website, make it clear immediately that they have ended up where they intended — the banner design should have the same color scheme and branding as the landing page. Consistency is the key.


3. Include a Call-to-Action
Some customers use banner ads as nothing more than a digital billboard. They simply want exposure for  their brand to keep it on the minds of prospects. However, if you’re seeking click-throughs, adding a button or text with a specific prompt has been proven to increase the click-through rate. For example: “Sign Up Today.” “Click Here to See the Video.” “Click Here to Download.” If the goal is clicks, a call to action should be included.

4. Consider an Incentive
Along the lines of including a call to action, is including an incentive. A special promotion for prospects that is available only through the banner campaign. This allows you to direct sales by offering a unique promo code or phrase, specifically for those prospects who saw your advertisement.

5. Test! Test! Test!
The great thing about digital advertising is the detailed reporting that comes along with it. We can tell you just how effective your ad is. Take advantage of the data by testing different ads to see which ones work best. Run an A and B banner consecutively and monitor which one garnered more clicks. You might be surprised at the results, and this can help guide the design for your future digital marketing materials.

Of course, every marketing campaign is different. Depending on what your goals and objectives are, our team can work with you to make sure they’re achieved.
​
4 Comments
Sam link
2/23/2021 02:06:56 am

Wow! Such a great article you have there especially now.I hope you will post more articles soon. Thank you.
Thanks and Keep sharing. Keep safe.

Reply
Website link
12/23/2021 10:37:11 am

Let your website do that. The ad should simply entice the prospect to take your desired action. I’m so thankful for your helpful post!

Reply
Metal Roof Cost Mobile Al link
12/30/2021 05:57:41 am

So, as you peruse this collection of outstanding banner ad examples, please refrain from taking the Casablancas approach.

Reply
banner link
8/10/2022 10:00:58 am

Fabulous..such good service.” Thank you… I have never had such good service.

Reply



Leave a Reply.

Contact Us

22 E. Mifflin St., Suite 910
Madison, WI 53703
P: (608) 249-0186
E: sales@aquamagazine.com
​

What Our Clients Are Saying

"Because I've always identified AQUA as the #1 industry publication in terms of quality, audience engagement and editorial content, advertising with AQUA is the most important spend we make all year. As we seek continued expansion of the Pleatco brand, we rely on AQUA to increase and maintain our presence in the spa and pool industry – and they haven't let us down!"

   –Battista Remati |
Group Chief Commercial Officer, Pleatco

Connect with us

View our Privacy Policy.

    Sign up for marketing updates:

Subscribe
  • Media Kit
    • 2023 Media Kit
    • 2023 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Audience Insights
    • Specs >
      • Print Ads
      • Product Focus
      • Sponsored Content
      • Website & AQUA Today
      • Custom E-Mail
      • Microsite
      • Social Media
      • Retargeting
      • Video
    • Rates
  • Solutions
    • Print >
      • Buyers' Guide
    • Digital
    • Digital Stats
    • Social
    • ------
    • Spa
    • Pool
  • Testimonials
    • Our Advertisers
    • Readex Survey Results
    • Case Study: RB Control Systems
  • Contact
    • About Us
    • Payment
    • Privacy Policy
  • AQUA.com