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Marketing Blog

Defining Your Voice on Social Media

5/27/2015

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As I get more involved in the pool and spa industry, there’s one thing I’ve come to learn: This industry is filled with all kinds of personalities. (Just read our online comments if you need proof.) And when it comes to social media, there’s nothing wrong with letting that personality shine through.

Before getting into marketing, I served as the social media manager for AQUA’s parent company, AB Media. I would travel to trade shows and people would often ask me what tone or “voice” they should be using for their business’s social media accounts. The answer to that is simple: your own!

If you’re funny in real life, be funny! if you pride yourself on being professional and straight-laced, take that approach. What is your company’s story? What kind of impression are you trying to make? At AQUA, our managing editor Cailley Hammel does a great job keeping our posts fun, yet professional and informative.

Whatever it is, make it authentic. Your social media followers (think, customers or potential customers) will see right through you if you’re trying to be somebody you’re not.

Now, not everyone is a comedian. And a Twitter feed full of jokes, for example, isn’t going to help you grow your business. But a witty remark or creative photo caption related to your business can help put a human face on your business.
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This is social media after all. A little personality can go a long way. So next time you’re over-thinking that Facebook post or sweating over your next 140 characters, allow me to be the voice of reason: The only voice you need to worry about is your own.
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P: (608) 249-0186
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What Our Clients Are Saying

"Because I've always identified AQUA as the #1 industry publication in terms of quality, audience engagement and editorial content, advertising with AQUA is the most important spend we make all year. As we seek continued expansion of the Pleatco brand, we rely on AQUA to increase and maintain our presence in the spa and pool industry – and they haven't let us down!"

   –Battista Remati |
Group Chief Commercial Officer, Pleatco

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  • Media Kit
    • 2023 Media Kit
    • 2023 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Audience Insights
    • Specs >
      • Print Ads
      • Product Focus
      • Sponsored Content
      • Website & AQUA Today
      • Custom E-Mail
      • Microsite
      • Social Media
      • Retargeting
      • Video
    • Rates
  • Solutions
    • Print >
      • Buyers' Guide
    • Digital
    • Digital Stats
    • Social
    • ------
    • Spa
    • Pool
  • Testimonials
    • Our Advertisers
    • Readex Survey Results
    • Case Study: RB Control Systems
  • Contact
    • About Us
    • Payment
    • Privacy Policy
  • AQUA.com