Defining Your Voice on Social Media

As I get more involved in the pool and spa industry, there’s one thing I’ve come to learn: This industry is filled with all kinds of personalities. (Just read our online comments if you need proof.) And when it comes to social media, there’s nothing wrong with letting that personality shine through.

Before getting into marketing, I served as the social media manager for AQUA’s parent company, AB Media. I would travel to trade shows and people would often ask me what tone or “voice” they should be using for their business’s social media accounts. The answer to that is simple: your own!

If you’re funny in real life, be funny! if you pride yourself on being professional and straight-laced, take that approach. What is your company’s story? What kind of impression are you trying to make? At AQUA, our managing editor Cailley Hammel does a great job keeping our posts fun, yet professional and informative.

Whatever it is, make it authentic. Your social media followers (think, customers or potential customers) will see right through you if you’re trying to be somebody you’re not.

Now, not everyone is a comedian. And a Twitter feed full of jokes, for example, isn’t going to help you grow your business. But a witty remark or creative photo caption related to your business can help put a human face on your business.
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This is social media after all. A little personality can go a long way. So next time you’re over-thinking that Facebook post or sweating over your next 140 characters, allow me to be the voice of reason: The only voice you need to worry about is your own.