 Fun Issue. Serious ROI.
“Innovative” is a word that gets thrown out a lot. We see it so often we tend to ignore it. But our September “Fun Issue” is truly innovative. We’re taking an approach on our industry never seen before. At its core, the pool and spa industry is about having fun. So over the past year, our staff has been hard at work talking to people and companies in our industry dedicated to making the fun of pools and spas a reality. We’re excited to share those stories with our readers. The result of this year-long effort will be an issue that makes our readers “sit up and take notice,” according to AQUA executive editor Scott Webb. “Trade magazines are usually rather serious,” says Webb. “This will be the most lighthearted and enjoyable pool and spa magazine we’ve ever produced.” That means serious ROI for our advertising partners. We expect the Fun Issue to be read, talked about and shared more than any in our history. In other words, more pool and spa buyers looking at your advertisement and absorbing your message. With AQUA’s audience of 23,500 subscribers in retail, service and build/design, you’ll receive quality exposure for your brand in an enjoyable context. Additionally, the Fun Issue offers bonus distribution at the upcoming Pool Industry Expo in California. This issue comes at an exciting time here at AQUA. In July we announced our partnership with the Association of Pool and Spa Professionals. The APSP has chosen AQUA as its media partner and the Fun Issue will be the second issue that all APSP members receive. The “fun” is just getting started here at AQUA. We’d love to have you along for the ride. Contact Stan Chambers or Jared Fish for additional information on partnering with AQUA.
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