AQUA
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​INTEGRATED MARKETING:
​CASE STUDY
Pleatco
THE GOAL:
Pleatco was looking to increase the number of submissions to their annual PoolGuy/PoolGal contest, while at the same time reducing advertising costs.
THE SOLUTION:
The AQUA and Pleatco teams worked together to outline a fully integrated marketing package that included:
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THE RESULT OF A HIGH-IMPACT, MULTI-CHANNEL CAMPAIGN:
​
15,000
PRINT SUBSCRIBERS REACHED
16,800+
EMAIL SUBSCRIBERS TARGETED
50,000+
EXPOSURE TO MONTHLY WEBSITE VISITORS
12,000+
ACCESS TO THOUSANDS OF AQUA SOCIAL FOLLOWERS

This year, Pleatco cut their print ad spend in half and increased nominations for their annual PoolGuy/PoolGal contest by 35-40 percent. Plus, the voting also hit a new record this year.

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The fact that the contest yielded far greater results than ever before lay’s firmly on AQUA who did the heavy lifting. Print ads worked tremendously well, press coverage supported everything and the e-blasts drove the actual conversion to nominees for the best year we have had yet.

I also wanted to thank you and the team for the amazing coverage and support!​
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Battista Remati

Chief Creative Officer
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Pleatco

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Looking for your own unique integrated marketing solution? Let's brainstorm ideas.
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Trade Show Promotion
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New Product Launch
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Brand Engagement

READY TO GET STARTED WITH AQUA?

    Stan Chambers, West Sales
    (949)253-8725
    stan@aquamagazine.com
    Jared Fish, East Sales
    (608)729-4220
    jared@aquamagazine.com
Let's Get Started
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Contact Us

22 E. Mifflin St., Suite 910
Madison, WI 53703
P: (608) 249-0186
E: sales@aquamagazine.com
​

What Our Clients Are Saying

"Because I've always identified AQUA as the #1 industry publication in terms of quality, audience engagement and editorial content, advertising with AQUA is the most important spend we make all year. As we seek continued expansion of the Pleatco brand, we rely on AQUA to increase and maintain our presence in the spa and pool industry – and they haven't let us down!"

   –Battista Remati |
Group Chief Commercial Officer, Pleatco

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  • Media Kit
    • 2023 Media Kit
    • 2023 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Audience Insights
    • Specs >
      • Print Ads
      • Product Focus
      • Sponsored Content
      • Website & AQUA Today
      • Custom E-Mail
      • Microsite
      • Social Media
      • Retargeting
      • Video
    • Rates
  • Solutions
    • Print >
      • Buyers' Guide
    • Digital
    • Digital Stats
    • Social
    • ------
    • Spa
    • Pool
  • Testimonials
    • Our Advertisers
    • Readex Survey Results
    • Case Study: RB Control Systems
  • Contact
    • About Us
    • Payment
    • Privacy Policy
  • AQUA.com