THE GOAL:
Pleatco was looking to increase the number of submissions to their annual PoolGuy/PoolGal contest, while at the same time reducing advertising costs.
THE SOLUTION:
The AQUA and Pleatco teams worked together to outline a fully integrated marketing package that included:
THE RESULT OF A HIGH-IMPACT, MULTI-CHANNEL CAMPAIGN:
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15,000
PRINT SUBSCRIBERS REACHED
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16,800+
EMAIL SUBSCRIBERS TARGETED
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50,000+
EXPOSURE TO MONTHLY WEBSITE VISITORS
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12,000+
ACCESS TO THOUSANDS OF AQUA SOCIAL FOLLOWERS
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This year, Pleatco cut their print ad spend in half and increased nominations for their annual PoolGuy/PoolGal contest by 35-40 percent. Plus, the voting also hit a new record this year.
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The fact that the contest yielded far greater results than ever before lay’s firmly on AQUA who did the heavy lifting. Print ads worked tremendously well, press coverage supported everything and the e-blasts drove the actual conversion to nominees for the best year we have had yet.
I also wanted to thank you and the team for the amazing coverage and support!
I also wanted to thank you and the team for the amazing coverage and support!
Battista Remati
Chief Creative Officer / Pleatco
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READY TO GET STARTED WITH AQUA?
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