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We exist to inspire today's retailers to compete, win and grow in an ever-changing marketplace. |
Every day, we cut to the things that matter offering business insights, trends, ideas, advice and news to give our audience the edge they need to succeed.
AQUA is the only audited magazine in the pool and spa industry, preferred by more spa retailers than any other publication. As part of our commitment to remaining an unbiased and trustworthy, we choose not to certify products or manufacturers. For 40+ years we’ve had one single focus to bring together a community of entrepreneurs and empower them to create their own success. |
Our Impact:
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180,000 copies of AQUA Magazine circulated annually
374,000+ monthly inbox impressions 27% industry-crushing daily open rate* 4:1 prefer AQUA's retail coverage** |
*Average open rate for Media and Publishing is 22.14% according to Smart Insights (updated February 2018) | **According to an independent readership survey conducted by ReadEx Research
Our Audience:
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26% report gross revenues exceeding $5 million/year
(with 80% more than $750,000/year) MOST own or manage growing businesses 88% are primary decision-makers ONLY 21% receive SpaRetailer Magazine |
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Our Reach:
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18,700+ active subscribers
100% of print subscribers are direct request or receive due APSP membership 73% of subscribers have received AQUA Magazine for 5+ years LARGEST audited list of spa retailers out of any pool/spa trade magazine* *Check out our 2016 audit statement (2017 audit statement coming soon).
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What People Say:
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“I firmly believe that advertising with AQUA positions RB Control Systems as a major player in the spa industry. Plus, the ability to employ A/B testing of our advertisements has allowed us to hone in on what methods work best for our customers and prospects. Due to the increased web traffic that we have seen as a result of advertising through AQUA, we’ve even had to launch a new spa specific website to better track the leads and information we’ve been receiving.”
- Rachael Pritz, Executive Director | RB Control Systems |
AQUA is the Preferred Media Partner of APSP
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“At APSP, out of all the magazines, we chose AQUA to be our preferred media partner. We identified them as the most trusted place where industry professionals go to learn. Our goal was to partner with a media brand with best reach to advance our objectives to spa and pool professionals. As a result, our Association has grown and each of our 4,600 members enjoys their monthly copy of AQUA Magazine.”
PERSON, TITLE | APSP |
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“At RAWC, we identified AQUA as the leading publication to advance the best chemical standards for industry. Their attractive layout, editorial excellence, and engaged community makes them the perfect vehicle for us.”
PERSON, TITLE | RAWC |