The Marketer's Blog

For marketers, by marketers.

/AQUA Marketer’s Blog/

5 Tips for a Successful Custom E-Mail

When you deliver a message directly into an inbox of a targeted prospect, great things can happen. That’s why we’re seeing more and more customers opt for our e-mail solutions. Today our customers can target people they want to reach and craft a message that inspires them to take action. 1. Determine Your Purpose Everyone [...]

By |June 21st, 2016|Uncategorized|0 Comments

How the Newly Rebranded AQUA Magazine Benefits Advertisers

You might have noticed the last few issues of AQUA look a little different. Everything from our logo to the magazine’s cover to the content inside received a facelift. The new look made its debut in our August issue. Our team spent months fine-tuning every detail of the rebranding and the positive reaction from readers [...]

By |December 1st, 2015|AQUA Updates|Comments Off on How the Newly Rebranded AQUA Magazine Benefits Advertisers

Buyers’ Guide Video Blog with Jared Fish

AQUA's Buyers' Guide is the pool and spa industry's most comprehensive resource.  If you can name it, you can find it among the 230+ pages of the Buyers’ Guide: Products, manufacturers, brand names, distributors and manufacturers representatives. To help our advertising partners (and even non-advertisers) make the most of their exposure in the Buyers' Guide, [...]

By |October 19th, 2015|AQUA Updates, Video Blogs|Comments Off on Buyers’ Guide Video Blog with Jared Fish

Why the AQUA Buyers’ Guide is a Smart Investment

It's hard to believe, but 2015 is already winding down. Along with falling temperatures and changing leaves, the end of the year also means it's time for AQUA's annual Buyers' Guide. Our staff is hard at work on this edition which will arrive in the hands of our 15,000+ print subscribers in December. If you [...]

By |October 13th, 2015|AQUA Updates|Comments Off on Why the AQUA Buyers’ Guide is a Smart Investment

How to Maximize Your Trade Show Investment

Whether you have the biggest booth on the floor or a 10x10, a trade show is a major investment. However, the opportunity to talk face-to-face with your prospects and let them see your products in person is priceless. To help you prepare for the upcoming PSP Expo at Mandalay Bay in Las Vegas, we’ve come [...]

By |September 8th, 2015|Tips|Comments Off on How to Maximize Your Trade Show Investment

Details on AQUA’s New Awards of Excellence Issue

There's nothing like a special issue to get our readers excited and extend the life of our advertisers' message. And the October issue of AQUA promises to be a special issue like never before. AQUA's publisher, Shawn Gahagan. Earlier this summer we announced our partnership with the Association of Pool and Spa Professionals [...]

By |August 10th, 2015|AQUA Updates|Comments Off on Details on AQUA’s New Awards of Excellence Issue

How to Make Your Workday More Productive, Less Stressful

It’s no secret that marketing departments have shrunk over the years. If you’re at a large company, it’s likely you handle what was once the work of two or three people. If you’re at a small company, you might be your company’s entire “marketing department” — all while manning two or three other jobs. It’s [...]

By |August 5th, 2015|Tips|Comments Off on How to Make Your Workday More Productive, Less Stressful

AQUA Introduces the Inaugural Fun Issue

Fun Issue. Serious ROI. "Innovative" is a word that gets thrown out a lot. We see it so often we tend to ignore it. But our September "Fun Issue" is truly innovative. We're taking an approach on our industry never seen before. At its core, the pool and spa industry is about having fun. So [...]

By |July 10th, 2015|AQUA Updates|Comments Off on AQUA Introduces the Inaugural Fun Issue

Five Steps to a Better Banner Ad

The trusty website advertisement is a mainstay in many of our customers' marketing packages. With more than a quarter of a million people visiting aquamagazine.com each year, a banner ad — whether it's the leaderboard or a block ad — can be an efficient way to gain exposure among pool and spa professionals. Over the [...]

By |May 28th, 2015|Tips|Comments Off on Five Steps to a Better Banner Ad

Defining Your Voice on Social Media

As I get more involved in the pool and spa industry, there’s one thing I’ve come to learn: This industry is filled with all kinds of personalities. (Just read our online comments if you need proof.) And when it comes to social media, there’s nothing wrong with letting that personality shine through. Before getting into [...]

By |May 27th, 2015|Social Media, Tips|Comments Off on Defining Your Voice on Social Media