Our Audience. Our Team.

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Turn our Audience Into Your Customers.

There has never been a better time to join forces with AQUA. In the past year we’ve introduced a redesigned magazine, revamped our website and teamed with the Association of Pool & Spa Professionals as its preferred media partner. The results are an even stronger connection with our audience of pool and spa pros. Online or in print, AQUA can help you turn our audience of retailers, builders and service professionals into your future customers.

AQUA Delivers…

84% of AQUA’s 15,000 print subscribers are owners, presidents, CEOs, VPs or managers of their companies.
AQUA’s e-news and custom e-mails average a 29% open rate, nearly 50% better than the industry average. In print, 83% of our readers have subscribed or resubscribed within the last year.
AQUA earned a prestigious Azbee Regional Gold Award for best Regular Column (staff written) in 2015.

90% of AQUA’s readers say they use trade magazines and websites to stay informed on industry products, far more than any other information source.*
*Readex Research 2015

AQUA connects you with more than 23,500 print and digital subscribers and 30,000 monthly unique visitors to aquamagazine.com.

Who We Reach

AQUA - Who We Reach
“With AQUA, we are able to connect with our audience in ways that weren’t available to us before.”
Thomas Kennedy, Marketing Manager, Tara Manufacturing
“I really have to give you a high five for the overall change in design and content of the magazine. It looks amazing visually.”
Gibb Teel, Team Teel Spas
“Anyone not smiling while paging through this month’s AQUA needs to check for a pulse. I thoroughly enjoyed every page, editorials and advertisements alike.”
Rocco Russo, AQUA Subscriber
“@AQUAmagazine is really emerging as the best trade mag in the biz.”
@TheWizardofSpas, AQUA Subscriber via Twitter

About Us

AQUA's office in downtown Madison, Wis.

AQUA’s headquarters on Capitol Square in downtown Madison, Wis.

AQUA is the top resource for retailers, builders and service pros in the pool and spa industry. Every month, thousands of spa and pool professionals turn to the online and print pages of AQUA for its valuable mix of news, trend and product coverage. In 2015, AQUA joined forces with the Association of Pool and Spa Professionals to become the preferred media partner of the APSP. When not hard at work in our offices of the ninth floor of our Madison, Wis. headquarters, you can find us holding impromptu meetings next door at the Old Fashioned, an iconic Wisconsin bar and restaurant.

Meet Our Team

Shawn Gahagan
Shawn GahaganPublisher
Shawn joined the AQUA staff as publisher in 2010 and has been with AQUA’s parent company, AB Media, since 1993. In addition to AQUA, he also serves as group publisher on brands in the hardwood flooring industry (Hardwood Floors) and the athletic, fitness and recreation market (Athletic Business), making for an unusual combination of content, characters and customers. He is an avid Wisconsin Badgers and Green Bay Packers fan and resides just outside of Madison in Oregon, Wis. with his wife Sherry and their two teenagers, Cullen and Chloe.
Stan Chambers
Stan ChambersMedia Advisor
Stan has been part of the AQUA team since 1992, originally joining the company to start the AQUA Show in Las Vegas. Prior to AQUA, Stan worked for various trade shows and magazines in the pool and spa industry, even helping organize the first-ever trade show for the spa business, “The Hot Water Conference and Expo” which debuted in 1979. Stan is an avid golfer and lives in Irvine, Calif. with his wife Yvonne. They have four children and six grandchildren.
Jared Fish
Jared FishMedia Advisor
Jared joined the AQUA sales team in 2014 and has quickly adjusted to life in the pool and spa industry. In addition to his duties as media advisor, Jared helped build this website and co-author’s the marketing blog. When he’s not helping AQUA’s advertising partners create successful, customized advertising plans, you can find Jared entertaining with his favorite card trick, quarterbacking his flag football team to victory or on his bike enjoying Madison’s many trails. Jared is a native of Reedsburg, Wis. and a graduate of the University of Wisconsin-Madison.
Scott Webb
Scott WebbExecutive Editor
Scott joined AQUA as editor in April 2001 and has served in various capacities since then, currently as executive editor. He has been in trade magazines for over 15 years, specializing in farm equipment and heavy construction as well as the pool and spa industry. He graduated in 1987 from the University of Cincinnati with a degree in Aerospace Engineering, has a wife and three kids, and bikes to work – even in the freaking winter! – from his home in downtown Madison.
Eric Herman
Eric HermanSenior Editor
A writer/editor with 28 years experience covering a wide range of business, technical, scientific and cultural topics, Eric joined the AQUA staff in August 2011 following 12 years as editor and co-founder of WaterShapes Magazine. He is a lifetime music fan, lover of fine arts, poet and nature lover. Eric works from his home office in Capitola, Calif., a quiet enclave nestled on the northern end of the Monterey Bay, where he and his lovely wife Diane spend much of their time walking in the redwoods and along beaches, all the while palavering with fellow local eccentrics, ukulele players, surfers, well-healed malcontents and armchair philosophers. Eric’s primary role with AQUA is to advance coverage of the design and installation of aquatic environments.
Cailley Hammel
Cailley HammelManaging Editor
Cailley joined AQUA in 2012. Born and raised in Wisconsin, she’s a UW-Madison alumna with years of reporting experience in Madison and Milwaukee’s media outlets. At AQUA, you’ll find her writing features, managing social media and fighting the good fight against Oxford commas. She enjoys indulging her caffeine addiction, exploring Madison and perfecting her Wisconsin accent.
Scott Maurer
Scott MaurerArt Director
Scott has been helping define the vision of the magazine through its design and layout since 2009. After liberal arts training in Winona, Minn., he transferred to Columbia College in Chicago and graduated with a BA in Multimedia in 1996. Since then he has worked on print publications as diverse as Rand McNally road maps and artist source books. In his free time you can find him traveling with his wife and active young boys, taking photos and fishing. Sometimes doing all three at the same time.

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